Assessing ROI: How Do You Know If It’s Working?
When it comes to digital marketing, effective communication officers constantly assess analytics and determine where to maintain and where to make strategic pivots. In this session, you’ll identify your current key performance indicators and live-time value of your stakeholders and learn strategies for evaluating results against your KPIs.
Angie WardFounder and Managing Principal, Enroll Media Group
Angie develops digital advertising campaigns designed to achieve enrollment marketing and fundraising goals for schools. Angie has worked with independent schools for over a decade, and has helped nearly 200 colleges, universities, and K12 schools with result-driven digital marketing campaigns. From Google and Facebooks Ads, to Search Engine Optimization and Google Analytics training, Angie‘s passion lies in helping schools leverage today’s tools to work smarter, not harder, to find relevant families online. When not working, Angie can be found spending time with her kids, enjoying the outdoors, and tending to her chickens in Central Massachusetts.
Katie BissonAccount Director, Enroll Media Group, LLC
Katie manages the daily communications and strategy of EMG’s clients. She brings over 10 years of digital marketing expertise working in higher education, independent schools, technology giants, and manufacturing. She has a passion for levering digital marketing technologies, especially social media, to grow organizations and positively impact branding and awareness.