Bridging Cultures: Effective International Marketing Strategies

When it comes to brand and narrative, how might you translate and customize your storytelling for greatest impact in each culture you reach? Explore the complexities of conveying messaging to the wide variety of international cultures seeking to discover your school and examine practices to help you tailor your efforts for international audiences. We’ll introduce you to the elevator pitch exercise during this session.


Speaker

  • Michael Shaver
    Michael Shaver
    Director, International Programs, TABS

    Prior to joining us at TABS, Michael served as one of fourteen worldwide Regional Educational Advising Coordinators (REAC’s) for EducationUSA, the U.S. Department of State’s initiative to represent U.S. higher education abroad. In this role, Michael supported EducationUSA Advising Centers across Southeast Asia and collaborated with Higher Education Institutions to develop recruitment strategies throughout the region.

    Michael has served in a number of internationally-focused education and admission roles: Director of the University of South Pacific’s first international office; Assistant Director of Admission—with specific leadership of international marketing, recruitment, and admission—for Berklee College of Music in Boston, and overseeing recruitment efforts for NYU Abu Dhabi and the Schwarzman Scholars programs in East Asia and the Pacific at IIE in Bangkok. In addition to his background in international admissions, Michael has taught university level courses at Eastern Illinois University, Rochester Institute of Technology, and was a guest lecturer at the University of Applied Sciences in Worms, Germany.

    Michael holds a BBA, with a focus on Japanese and International Marketing, from Eastern Michigan University, and an MS in Training and Leadership Development from Eastern Illinois University.

    Michael’s experience in recruitment includes efforts in Australia, Brunei, Cambodia, Canada, Cape Verde, China, Colombia, Ecuador, Fiji, Finland, France, Germany, Ghana, Greece, India, Indonesia, Jamaica, Japan, Kazakhstan, Kenya, Laos, Malaysia, Mexico, Morocco, Myanmar, Nepal, New Zealand, Nigeria, Palau, Panama, Peru, Philippines, Russia, Samoa, Singapore, South Africa, South Korea, Taiwan, Thailand, Timore L’este, Turkey, United Kingdom, United States, and Vietnam.

Date

July 27 2021

Time

1:15 pm

Local Time

  • Timezone: America/New_York
  • Date: July 27 2021
  • Time: 1:15 pm