Innovative Marketing with a Generational Lens
We are seeing incredibly creative communications in the boarding school world and in higher education. Inspiration is everywhere and you don’t want to have your school left behind-tap into your creative side! During this session we will see the top 5 most innovative ideas emerging in the market that are helping educational organizations gain attention and get ahead of the competition.
We’ll introduce you to the elevator pitch exercise during this session.
Meg ColafellaDirector of Communications and Marketing, Western Reserve Academy
Meg joined WRA with more than 20 years of experience as a strategic communicator, marketing executive and government affairs specialist with experience building brands, guiding corporate social responsibility initiatives, and driving awareness and action around the arts, economic development and political initiatives.
Prior to WRA, Meg was the Associate Director of Corporate and Government Affairs for Kraft Heinz, where she helped usher in a new era for the company when Heinz was acquired by 3G Capital and Berkshire Hathaway in 2013. She lives in Hudson OH with her husband, Doug, and three sons.