Maximizing Touchpoints for ROI: Inquiries, Click-through, and Anti-Melt
Each interaction with a prospective student, whether through email, a phone call, visit, or event, has the potential to be a game changing moment. In this session, hear lessons learned from an innovative college director of admissions about strategies and pilot projects for maximizing return on investment of his team’s efforts in each touchpoint with prospective students.
Speaker
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Michael StefanowiczDirector of Admission, St. Michael's College
