Strengthen your Search Engine Marketing (SEM) Toolkit
Effective search engine marketing and optimization has only become more critical in the past year as visiting campus become more complex for families. In this session, you’ll identify and examine the top channels and tools for SEM based on your goals and institutional budget and have a chance to practice and implement a simple SEM strategy.
Angie WardFounder and Managing Principal, Enroll Media Group
Angie develops digital advertising campaigns designed to achieve enrollment marketing and fundraising goals for schools. Angie has worked with independent schools for over a decade, and has helped nearly 200 colleges, universities, and K12 schools with result-driven digital marketing campaigns. From Google and Facebooks Ads, to Search Engine Optimization and Google Analytics training, Angie‘s passion lies in helping schools leverage today’s tools to work smarter, not harder, to find relevant families online. When not working, Angie can be found spending time with her kids, enjoying the outdoors, and tending to her chickens in Central Massachusetts.
Katie BissonAccount Director, Enroll Media Group, LLC
Katie manages the daily communications and strategy of EMG’s clients. She brings over 10 years of digital marketing expertise working in higher education, independent schools, technology giants, and manufacturing. She has a passion for levering digital marketing technologies, especially social media, to grow organizations and positively impact branding and awareness.