Why Your School? Articulating Your Unique Value Proposition

Effective admission officers are true students of their own schools, studying their own communities, cultures, and students as if the school were a subject to be mastered. How might you build a deep understanding of your school’s culture, community and unique learning environment and connect prospective students, prospective parents, and others with this narrative–especially when you have only a few moments to capture someone’s attention? We’ll introduce you to the elevator pitch exercise during this session.


  • Meg Colafella
    Meg Colafella
    Director of Communications and Marketing, Western Reserve Academy

    Meg joined WRA with more than 20 years of experience as a strategic communicator, marketing executive and government affairs specialist with experience building brands, guiding corporate social responsibility initiatives, and driving awareness and action around the arts, economic development and political initiatives.

    Prior to WRA, Meg was the Associate Director of Corporate and Government Affairs for Kraft Heinz, where she helped usher in a new era for the company when Heinz was acquired by 3G Capital and Berkshire Hathaway in 2013. She lives in Hudson OH with her husband, Doug, and three sons.


July 26 2021

Local Time

  • Timezone: America/New_York
  • Date: July 26 2021